Opontia: Middle East’s 1st Fully Digital “House of Brands”
Back in 2021, many e-commerce brand owners in the Middle East were facing funding issues wherein they could not scale without access to capital. They also had no opportunity to exit their brands since hardly anyone in MENA was willing to buy an e-commerce brand. Understanding these issues, Manfred Meyer and Philip Johnston, Co-Founders & Co-CEOs, established their own company – Opontia, to enable online sellers realize the full value of their brands. These two e-commerce and finance experts came together with a similar vision and decided to merge their skill sets to create the region’s first fully digital “House…